Never miss a follow-up again. Followup watches your inbox and drives the next best action.
Autonomous follow-up CRM that watches every outbound email, ensures no prospect slips through, and keeps your team aligned. Configure timelines per client, draft AI follow-ups in your tone, and give every tenant secure, isolated access.
- Lookback
- 30-day email memory
- AI assist
- Tone-matched replies
- Security
- Tenant isolation
Monitor every outbound and inbound message for 30 days to orchestrate perfect follow-ups.
ChatGPT-class models craft drafts, summarise threads, and suggest next steps in seconds.
Zero trust design, encrypted secrets, and admin controls keep client data locked down.
Multi-tenant control centre built around secure email access.
Provision entire organisations, connect shared or personal inboxes, and let Followup orchestrate the cadence while you focus on conversations.
Tenant health snapshot
- Connected mailboxes128
- Active cadences42
- Follow-ups due today63
- AI accuracy (last 7d)94%
Admins create clients, attach domains, and define per-tenant branding, SLAs, and AI guardrails in minutes.
Invite users with just-in-time provisioning, SCIM sync, and granular roles (owner, admin, member, viewer).
Secure OAuth for Gmail and Outlook, delta sync with webhooks, and classification pipelines that score conversations.
Visual builder for follow-ups, conditional branches, and AI prompt templates that reuse tokens across tenants.
A default cadence tuned for fast-moving SaaS sales cycles.
Configure the lookback window, swap steps, or inject your own AI prompts. Followup pauses the cadence the moment a reply lands and resumes if the conversation goes cold.
Lookback window
30 days
Adjustable per tenant. Increase for enterprise cycles or tighten for PLG teams.
Log outbound
ImmediatelyLog the outbound message, summarise the prospect intent, and capture key metadata from the CRM card.
AI prompt: Summarise the sales email in 3 bullet points, highlight product positioning, and extract any explicit asks.
Reminder in 48h
2dCreate a task to check-in if there is no reply, referencing the original CTA and tailoring to persona.
AI prompt: Draft a concise reminder task with 1 personalised angle based on email summary and CRM company profile.
Nudge email
4dSend an empathetic nudge with a new piece of value (case study, quick loom, or product insight).
AI prompt: Write a follow-up email in the founder tone: be appreciative, add a new value nugget, and restate the CTA succinctly.
Call cue
7dIf still unanswered, prompt the rep to place a call and log the outcome in the record.
AI prompt: Summarise the email thread and suggest a 30-second voicemail script tailored to the prospect persona.
Break-up email
14dSend a respectful, value-driven break-up email offering an easy next step or resource.
AI prompt: Draft a friendly break-up note that offers a helpful resource and keeps the door open for future contact.
Security
Designed for regulated inboxes and sensitive customer data.
Followup treats every tenant as its own security boundary. Secrets are segregated, data is encrypted in transit and at rest, and admins can enforce custom retention windows.
Roadmap
Transparent milestones to production readiness.
Join the alpha cohort, shape the AI behaviours you need, and stay aligned with our delivery cadence.